Who We Are

We use the science of waterfalls to create products that prevent health issues, currently for ladies, launching soon for babies and later on for elderly.

The company was born out of a strong, genuine desire, and need to enhance and enrich the lives of people, while contributing to greater health and environmental benefits.

As a young and dynamic company, committed to creating value for customers and end users, New Ruke is promote high-quality health and personal care products from around the world. All products are carefully chosen in order to match the consumers’ needs and to offer a chance for a healthier and happier life.

New Ruke sustainable development program includes eco-responsible strategies and a well-segmented portfolio of natural products operating across different pricing tiers, and its ability to provide an uninterrupted supply of high-quality products that meet individuals and businesses needs is the result of years of experience and continuous learning.

Fun fact



At New Ruke, the ultimate goal is to provide an opportunity to everyone to experience superb beauty, health and personal care products and feel the difference, and in the process to connect people and create more resources to support improved quality of life.

As New Ruke is as an integral part of the community it operates within, it is committed to build a sound relationship with its employees, suppliers, and customers based on respect, trust, honesty and fairness.

Strong professional relationships are the foundation for sustainable growth. We strive to understand the challenges faced by our customers and suppliers, and act in a manner that promotes open dialogue and mutual respect.

We aspire to be the regional partner of choice in health and personal care solutions, and continue to drive growth through category expansion to cater to varying consumer needs and affordability by combining efficacy, price and natural ingredients. 

Why choose us

The negative ions i.e. Anions from the strip move up the womb through the vagina, improving blood circulation. This facilitates smooth discharge of blood clots in the vagina and repairing of the womb. Improvements can be expected in 3-5 days along with reduced inflammation.

Anions are negative ions that have huge positive benefits for human health. Anions are a natural phenomenon in the form of molecules in the air. Anions are nature’s gifts and the secret behind why we feel rejuvenated and energized while in such environs.

Anion in the air is like vitamins in food. These negative atoms add the following values to our body – The Nervous system: energizes the entire body, improves sleep quality, eases pain and tension. increases the number of white and red blood cells, hemoglobin.

Our Research & Development team has succeeded in developing an Anion sanitary pad with better dissemination of negative ions which leads to higher anti-bacterial function.

In order to improve women’s ability to protect themselves from unwanted diseases, the sanitary pad is embedded with an anion chip with far infrared ray function. This will prevent anaerobic bacteria from being reproduced, and allow bio-enzyme to grow more increasingly. Besides, the anion- chip also regulates acidic vaginal secretions.

Feel free, move free

Enjoy the feeling of freedom, that’s the feeling we want to capture when we design our products.

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